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Community Build Playspace Partnership
KaBOOM! playgrounds and skateparks are built by Funding Partner volunteers and community residents working side by side. On a KaBOOM! Build Day, these volunteers begin on an empty lot and end the day having constructed a new and safe playground or skatepark. Very simple. Very amazing.
For each project, KaBOOM! works with our Funding Partners to identify and support a Community Partner (a child-serving nonprofit) in the community of their choice for the project and provides full-service project management. A Funding Partner contributes a tax-deductible financial gift and its team's expertise and building labor. For many organizations, the day is the one of the best activities they've ever executed to improve professional relationships among employees and to strengthen community relations. Oh—did we mention that if you develop a KaBOOM! partnership, this new amazing playspace is built, with your help, in only 6 hours?
KaBOOM! has built over 1,400 playgrounds through these public/private partnerships across the entire country. Additionally, KaBOOM! has instituted a specific initiative through the end of 2008 called Operation Playground. Through the financial and volunteer support of various corporate funders, Operation Playground intends to rebuild 100 playspaces lost during Hurricanes Rita and Katrina. KaBOOM! has worked with organizations based in the Gulf as well as those based elsewhere and continues to seek supporters of this worthwhile intiative.
To get involved, please contact Bridget Hankin at 202-464-6084 or bhankin@kaboom.org.
Case Studies
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The Home Depot
Founding Partner
Since 1995, The Home Depot has contributed project sponsorship, product donations and the sweat and skills of their employees to help KaBOOM! lead the all-volunteer construction of HUNDREDS of playgrounds and fields. Sponsorship activation opportunities have included:
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Involvement of vendors, retail partner, elected officials, media, celebrities and employee volunteer teams in high-profile, high-impact community events
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Sports and entertainment sponsorship tie-ins (NASCAR racing-themed playgrounds, county music themed playgrounds with ACMA)
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Tagged advertising, print and broadcast media coverage
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Additionally, The Home Depot has supported grant programs and trainings to teach communities across the country how to build great places to play using the KaBOOM! model and their own leadership
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Fannie Mae
Build Day Blitz
On Feb. 13, 2007, Fannie Mae brought over 1000 employees together for an organization-wide conference, held in New Orleans.
Fannie Mae has been sending volunteer teams to the Gulf Coast throughout 2006 and expanded this Gulf Coast Relief program in 2007. To kick off 2007 efforts in a big way, Fannie Mae involved all 1000 conference attendees in a massive day of playground building!
- Right in the middle of their three-day meeting, the team completed SIX playgrounds – five standard-sized projects and one giant signature build – in ONE day, at elementary schools all over the city of New Orleans!
- To really blow this project out of the water, Fannie Mae added additional budget dollars to capture the power of the project and to spread the word to its constituents. As part of this six-build project, KaBOOM! led the charge in securing and overseeing on-site build-day photographers, specialized public relations outreach and co-branded banners for each of their six sites.
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Sprint
Brand Enhancement
Sprint looked to KaBOOM! to help them enhance their brand as well as their position as a top corporate citizen. As of February 2006, Sprint had 21 playgrounds under its belt. Through these builds, Sprint has received:
- Print, broadcast and online coverage of 2003 activities, providing exposure to over 14 million readers and viewers.
- Strong coverage referencing Sprint’s philanthropic investment in each market, including: The Germantown Gazette, Dallas Child, Tribune Chronicle, Fayetteville Observer, affiliates of all major TV networks, and many more.
- Permanent branded signage on each playground site.
- Joint radio promotion yielding 6 million impressions via 843 announcer mentions.
- Recognition as a sponsor in KaBOOM!’s national partnership announcement, collateral materials, CEO speeches and interviews.
- Recognition on KaBOOM.org home page, feature stories, playground build photo galleries, and a co-branded web page.
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American Eagle Outfitters
Authentic Teen Focused
With the media excitement, the appeal of skate culture’s fashions, and the sheer thrill of the sport, skateboarding has become today’s fastest growing sport for youth 8 to 15 years old. Youth have mastered ollies and vert ramp arials - now their biggest challenge is….finding a place to skate! American Eagle Outfitters and KaBOOM! brought skateparks to American teens through AE RIDE.
- Employee volunteers work alongside boarders, bikers and bladers and their families to lead local skatepark builds in their top markets with KaBOOM!.
- AE sponsored a national skatepark challenge grant program.
- In-store promotion to spotlight a teen hero who advocated and raised funds to build a skatepark with AE support.
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Armstrong
Rewarding Employees
Since 2001, we have worked closely with Armstrong World Industries to build 15 playspaces in communities where Armstrong employees live and work. Said CEO Michael Lockhart: “The only thing better than watching the children catch their first glimpse of the playground was seeing the spirited team building among our people. You could feel the camaraderie; everyone was participating equally; and the result is a great gift to the community.”
- Armstrong created a signature team building event to kick off their annual meeting as well as their relationship with KaBOOM!
- Armstrong has also awarded KaBOOM! playspaces to local manufacturing plants that exceeded safety standards and/or have met other goals determined by the corporate office.
- In 2006, Armstrong and KaBOOM! were awarded Corporate Business of the Year by the Oklahoma Institute for Child Advocacy for their contributions to local kids.
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Computer Associates
Business Development
Since 2002, Computer Associates and KaBOOM! have built over 50 playgrounds in coordination with CA’s various clients around the country. In fact, the Computer Associates/ KaBOOM! program won the 2004 Corporate Social Responsibility Awards awarded by PR News.
- Partnered with key clients across the U.S. on builds. Volunteer force on each build was comprised of half Computer Associates employees and half senior executives from key business clients including: Wachovia, Target, First Data Corporation, Southwest Airlines, etc.
- Selected key markets for sponsored playgrounds.
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CaliforniaVolunteers:
Large-Scale Values-Based Partnership
KaBOOM! worked with youth-serving organizations and youth and adult volunteers to celebrate Cesar Chavez Day of Service & Learning with a state-wide program on or near Mar. 31, 2007 that:
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Engaged 3,000 volunteers in 10 cities in high-profile service projects that bring to life the legacy and universal values of civil rights leader Cesar Chavez.
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Developed in youth volunteers the core values and commitment to community that Chavez espoused through their service experiences on these projects.
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Built “living legacies” to Chavez through the creation of great places to play that are designed by children, built by community volunteers. These playgrounds will be community gathering places where more than 100,000 children will leap, laugh and learn for the next 20 years.
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On each of these builds, large-scale custom murals were painted by volunteers, celebrating Cesar Chavez’ core teachings
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A signature service learning curriculum was also developed for use on all Design Days, teaching children the value of community service.
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First Lady of California Maria Shriver supported the program throughout the planning and execution and also volunteered on the kick-off project!
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Significant local electronic media supported the program as well as online support at http://www.csc.ca.gov/ccd/playgrounds.asp and kaboom.org
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Allergan
Conference Related Projects
Allergan had interest in performing a community service project in conjunction with their Leadership Conference – requesting only that the site be near a major U.S. airport hub In 2006,
KaBOOM! partnered Allergan with a center for developmentally-challenged children in Queens, N.Y. They loved their first experience so much that in 2007, they completed two additional conference-related builds – one outside of Boston, the other in New Orleans!
Here is what the Allergan leaders had to say:
What was the best part of your recent KaBOOM! experience?
- The CAUSE, followed by time with my peers to bring it to life Working alongside team members, getting to know one another – laughing and doing good work! Seeing the transformation… was incredibly satisfying. Teamwork and knowing there’s a need and you are fulfilling that It emphasized the importance of reaching out to the community from within the organization. Allows us to work in an environment other than that of which we normally would with our peers. They want to give back as well!
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To learn more about our Sports Partnerships, visit Team Play.
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